Insight: Churn increased from 1.1% in February to 1.6% in June, likely due to competitor campaigns or offerings.

Action: Conduct competitive analysis and launch targeted retention offers like discounts or feature enhancements.

Insight: Churn dipped to 0.85% in May, suggesting cross-sell/bundling strategies worked well.

Action: Strengthen cross-sell/bundling offers and improve communication about product benefits.

Insight: Churn peaked at 0.8% in April, likely due to subscription cycle ends or lifecycle completions.

Action: Send renewal reminders and offer upgrades or incentives to retain customers.

Insight: Customers nearing the end of their lifecycle are not transitioning to other offerings, indicating gaps in retention strategies.

Action: Introduce a proactive retention program that suggests alternative products/services before churn occurs. Use predictive analytics to identify at-risk customers.