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Campaigns Insights

Total spend
$450,000
23.36%
Average ROI
12.5%
23.36%
Total fraud prevented
$78,500
4.36%
Active campaigns count
12
23.36%
Budget allocation across campaigns
Conversions across campaigns
Overall ROI over time

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Ongoing campaigns

Migrate to Post-Paid

Healthy Active
  • Start DateJanuary 1, 2025
  • End DateMarch 31, 2025
  • SegmentBudget-conscious professionals using prepaid plans
  • ROI18%
  • Conversions1,200 prepaid customers migrated to post-paid plans
  • Fraud RiskLow (2% fraudulent conversions detected)
  • Progress60% of the budget utilized

Offer Device Financing

Moderate Active
  • Start DateDecember 15, 2024
  • End DateFebruary 28, 2025
  • SegmentYoung professionals upgrading devices on prepaid plans
  • ROI12%
  • Conversions800 customers enrolled in device financing
  • Fraud RiskMedium (10% fraudulent applications flagged)
  • Progress45% of the budget utilized

Offer Discount on Better Plan

Unhealthy Paused
  • Start DateNovember 1, 2024
  • End DateJanuary 15, 2025
  • SegmentPrepaid users looking for flexible higher-data plans
  • ROI8%
  • Conversions500 customers upgraded to higher-value plans
  • Fraud RiskHigh (15% fraudulent claims for discounts detected)
  • Progress75% of the budget utilized

Top-Up and Earn Rewards

Healthy Active
  • Start DateDecember 20, 2024
  • End DateMarch 15, 2025
  • SegmentPrepaid users incentivized by small rewards for frequent top-ups
  • ROI20%
  • Conversions2,000 top-ups with rewards claimed
  • Fraud RiskLow (1% fraudulent reward claims detected
  • Progress50% of the budget utilized

Double Data for Professionals

Healthy Active
  • Start DateJanuary 10, 2025
  • End DateMarch 31, 2025
  • SegmentBudget-conscious professionals with high data usage
  • ROI15%
  • Conversions1,000 customers enrolled in double data plans
  • Fraud RiskMedium (8% fraudulent claims for double data)
  • Progress70% of the budget utilized

Refer and Earn Bonuses

Healthy Active
  • Start DateOctober 1, 2024
  • End DateDecember 31, 2024
  • SegmentYoung professionals incentivized to refer friends
  • ROI25%
  • Conversions1,500 new customers referred by existing users
  • Fraud RiskLow (3% fraudulent referrals flagged)
  • Progress100% of the budget utilized