Elasticity.ai 
Top Performing Segment
Frugal Professionals
35% of total revenue
Highest Churn Risk
Students
22% at high risk
Most Engaged Segment
Tourists
40% campaign response rate
Segment Hotspot
Students
65% in rural areas
Upsell Potential
Families
45% likelihood to upgrade
Revenue Contribution by Segment
Segment Location Heatmap
Performance Metrics
List of Customer Segments
| segment | ttl customers | revenue contribution | ARPU ($) | churn risk (%) | engagement rate (%) | top-up frequency | key insight |
|---|---|---|---|---|---|---|---|
| Social Media Fans | 100,000 | 2,500,000 | 25 | 10 | 85 | 3 | High engagement; prefers data-heavy bundles. |
| Frequent Travelers | 70,000 | 2,450,000 | 35 | 12 | 78 | 2.5 | Seeks affordable roaming and seamless connectivity. |
| High-Value Users | 30,000 | 1,500,000 | 50 | 8 | 92 | 4 | Loyal customers with high revenue potential. |
| Budget Savers | 120,000 | 1,800,000 | 15 | 20 | 60 | 1.5 | Price-sensitive; opts for low-cost plans |
| Casual Users | 80,000 | 800,000 | 10 | 25 | 50 | 1 | Low activity; high churn risk |
| Families | 50,000 | 1,200,000 | 24 | 25 | 70 | 2.5 | Prefer family plans; value shared benefits |
| Students | 40,000 | 900,000 | 22 | 18 | 75 | 2.8 | Cost-conscious; high demand for data and discounts |
| Tourists | 25,000 | 625,000 | 25 | 22 | 60 | 1.8 | Short-term users; high demand for roaming and flexible plans |
| Frugal Professionals | 45,000 | 1,125,000 | 25 | 12 | 80 | 3 | Value reliability; cost-conscious but moderately engaged |
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Optimization Strategies
AUDIENCE ALIGNMENT
- Expand promotional efforts to cover emerging student clusters in suburban areas.
- Schedule targeted campaigns early in the week to maximize conversions.
Product Fit
- Launch a personalized offer for premium plans with added benefits for long-term users.
- Promote 'Shared Data' usage with onboarding tutorials and discounts for first-time activations.
Channel Effectiveness
- Enhance digital channel promotions for Social Media Fans and incentivize retail partnerships for Budget Savers.
- Simplify app-based onboarding for tourists with multi-language support.
Pricing Strategy
- Introduce a value plan tailored to mid-tier users to maximize conversions in this segment.